Blog
Guides and explainers on agentic advertising — the shift from manual dashboards to AI agents that query your ad data directly. We cover the Model Context Protocol (MCP), connecting platforms like Meta and TikTok to assistants such as Claude, ChatGPT, and Cursor, and the AdCrunch REST API and Skills store that make it work.
New to the space? Start with What is agentic advertising? and What is the Model Context Protocol?
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Introducing the Skills Store: Reusable Ad-Ops Playbooks for Your AI Agents
Save an ad-ops workflow once, run it by name from any AI agent, and update it for your whole team in one place. Meet the AdCrunch Skills Store.
- Product update
- MCP
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The AdCrunch REST API Is Live — Bring Your Ad Data Into Your Own Stack
AdCrunch now exposes a REST API alongside MCP. Authenticate with an org-owned API key from console settings and pipe live ad data into your dashboards, warehouse, or in-house tooling.
- Product update
- API
- MCP
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TikTok Ads Are Now Live on AdCrunch — Connect Your Accounts in 2026
AdCrunch now supports TikTok. Connect your TikTok ad accounts and query live performance alongside Meta through one unified MCP endpoint for your AI agent.
- Product update
- TikTok
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What Is Agentic Advertising? The Shift From AI That Suggests to AI That Acts in 2026
Agentic advertising is the move from AI that recommends to AI that executes — monitoring spend, comparing creative, and shifting budgets across Meta, TikTok, X, and Snapchat. Here is what it means and how to get there safely.
- Explainer
- Agentic advertising
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Meta Launches Official Ads AI Connectors (MCP) – What It Means for Advertisers in 2026
Meta released its first-party MCP server for ads on April 29, 2026. Here’s a clear, balanced look at what it offers and how it compares to existing solutions like AdCrunch.
- Industry
- Meta
- MCP
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What Is Model Context Protocol (MCP) and Why Every Performance Marketer Needs It in 2026
MCP (Model Context Protocol) is the “USB-C for AI.” Here’s what it actually is, why it’s exploding in adtech, and how it finally lets your AI agents see and act on real ad data across Meta, TikTok, X, and Snapchat.
- Explainer
- MCP